Data Security

Privacy Policy

Last Updated: 30 June 2026

1. Overview and Data Controller

Choice Compare UK ("we", "us", or "our") is committed to protecting the privacy of visitors to choicecompareuk.com. This Privacy Policy outlines how we collect, process, and protect your information in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

We collect and process the following types of information when you interact with our Website:

  • Contact Information: If you contact us via our form, we collect your name, email address, and message contents.
  • Technical and Usage Data: Your IP address, browser type, device details, and site usage statistics.
  • Click Tracking Parameters: We process campaign parameters (such as the Google Click Identifier, or gclid) from URL query parameters. This is used solely to link outbound affiliate redirects and verify advertising campaigns.

3. Cookie Policy & Analytics

We use cookies and similar tracking technologies to analyze traffic patterns and customize your experience. Outbound links on our Website redirect to third-party platforms which may place affiliate tracking cookies on your device. These cookies document that you referred from choicecompareuk.com so we can receive commission compensation. You can disable cookies at any time via your browser settings.

4. Third-Party Websites

When you click on a platform listing on our Website, you will be redirected to an external third-party platform. These third parties maintain their own independent privacy policies, tracking mechanisms, and data collection standards. We have no control over their policies and recommend reviewing them directly on their websites.

5. Data Sharing and Retention

We do not sell, rent, or trade your personal data. We only share contact messages internally to respond to your inquiries. Technical usage data is aggregated and anonymized. We retain contact inquiries for as long as necessary to address your requests, up to a maximum of 12 months, unless legally required to retain it longer.

6. Your Rights Under UK GDPR

As a UK resident, you have the right to request access to your personal data, request corrections, request deletion, or object to processing. To exercise any of these rights, please contact us at contact@choicecompareuk.com. We will respond to verified requests within 30 days.